The Business of Dog Training

Book excerpt: Yes, you can build a thriving career as a dog trainer — and dog training expert Susan Bulanda will show you how step-by-step! Whether you're passionate about dogs and eager to turn your love for canine companionship into a rewarding profession, or an experienced trainer looking to elevate your business in new and exciting ways, this comprehensive guide has you covered. Inside, you'll discover: • step-by-step start-up strategies • effective marketing techniques • essential business skills • client management and communication • advanced canine training insights • legal and financial know-how Written by expert dog trainer and educator Susan Bulanda, The Business of Dog Training combines industry knowledge and experience with actionable advice, making it an indispensable resource for anyone looking to turn a passion for dogs into a prosperous career. Yes, you can pawsitively make a real impact in the lives of dogs and their owners. It’s easier — and more fulfilling — than you think! Your dream career starts here . . . Fetch it! CHAPTERS Introduction Why Be A Dog Trainer? Overview of What You Need to Know Your Business Plan Your Protection Dog Trainers Insurance Contracts Your Services Fees Business License Business Name Promoting Yourself Bookmarks and Business Cards Business Phone Web Site Blog Site Presentations Articles Veterinarian Clinics/Hospitals Newspapers and the Yellow Pages Brochures Referral Groups Networking Fairs, Craft Shows and Carnivals The Type of Basic Obedience Classes You Offer Training Facility Taxes Equipment Getting a Helper Client Records What kind of trainer do you want to be? Specializations Where to Learn the Techniques and Why Books Clubs Mentors Seminar Videos & Webinars, Podcast Self-Taught Techniques to Teach the Owners Do’s and Don’ts Handouts for Clients Handout of “Don’ts” Keep Up with The Latest Research and Information Analyzing Reports and Information Dogs Breed Trends Medical Issues Sports Food & Treats Toys Certifications and Organizations Organizations Certifications Multi-species Other Services to Offer Clients Counseling Owners General Counseling Grief Counseling Selecting and Finding the Right Dog Step One: Determine which breed or type of dog is best for you. Step Two: Get the Names of Breeders. Step Three: Call the people who own puppies from their last litter. Step Four: Visit the breeder, see the dogs. Step Five: Call the breed club and ask about the breeder you like. Step Six: Wait for your puppy! The Children(s) Role in Selecting a Dog/Puppy Medical Decisions Evaluating Litters Evaluating Adult Dogs Doggie Day Care Boarding Kennel Pet Sitting Dog Walking Referrals Beyond Being A Dog Trainer Animal Shelters and Rescue Groups Therapy Dogs Canine Good Citizen and Therapy Dog Evaluator Managing Your Time New Dog Trainers A Bad Referral Readings and Resources Resources Videos/DVD/Books AUTHOR BIO Susan Bulanda is a Certified Animal Behavior Consultant in practice since 1961 and has been a search-and-rescue dog trainer and handler since 1981. She is the Head trainer of the Phoenixville Fire Department K9 Search & Rescue Unit. Learn more at www.sbulanda.com.