The Business of Coaching with Horses

Book excerpt: The Business of Coaching with Horses is the definitive business guide for equine-assisted professionals to reach more clients so they can feed their horses and change the world! Horse coaching and therapy benefits are unique and sometimes ‘mysterious’. In The Business of Coaching with Horses, Equine Alchemy Certified Coach and Facilitator Schelli Whitehouse illustrates exactly what it takes to experience balance, abundance, and a sustainable equine-assisted coaching practice. Schelli’s own life journey and work with horses has become an integrated celebration of purpose and prosperity as she works to see equine-assisted coaching and therapy become a valuable ‘go-to’ modality for personal and professional transformation—as popular as yoga and Starbucks! Through colorful personal stories, client case studies, and advice from industry experts, The Business of Coaching with Horses guides equine-assisted practitioners through 7 essential skills for building a thriving business with horsepower. Complete with an online companion workbook, Schelli helps readers establish and build upon their own foundation of personal core principles and unique expertise in order to provide value, structure, and transformation for their ideal clients. Part business branding, part money mindset mastery, and part service design, The Business of Coaching with Horses is a loving kick-in-the-pants and a journey to the heart of success for any Horse and Soul Business.