The Bruce Lee Code

Book excerpt: "This book focuses on the business strategies prevalent in Bruce Lee's life and teachings that helped unlock his full potential. His attention to brand is a major reason why he continues to influence pop culture today, and he was a pioneer, being one of the first Hollywood stars to start his own production company. To recharge America's creative and entrepreneurial swagger, we need to reexamine how Bruce Lee did what he did. The book draws upon interviews with Lee's family and friends and Lee's extensive writings, as well as interviews with CEOs and executives, academics, and experts on innovation, life coaching, and personal growth"--