The Authenticity Code

Book excerpt: Wall Street Journal and USA Today Bestseller In Life and Work, You Can’t Fake It to Make It. The Authenticity Code™ combines the best of a page-turner parable and a practical tool business book to deliver encouragement and proven tools for cracking the code to becoming a more authentic professional or leader. When you become more authentic, you do what you came here to do and be who you came here to be. You communicate more effectively, and the success you desire in your life and career becomes achievable. Dr. Sharon teaches in a fun, engaging, and honest parable style, and at the end of each chapter, you apply her proven practical tools to your own life and career. The effectiveness of these tools is proven from the over 20 years that Dr. Sharon’s company, Inside-Out Learning, has been teaching them to their Fortune 500, mid-, and small-size business clients. Results across thousands of clients include getting promoted, landing a dream job, significantly increasing sales and revenue, developing confidence and loyalty, greatly enhancing professional, leadership, and communication skills, and improving your personal life. The promotion rate for individuals is 50-80% within a year of completing one of Inside Out Learning’s 3- to 5-day programs. Now you have the opportunity to achieve these exceptional results in an easy-to-read book format. The Authenticity Code™ tells the story of a fictional corporate vice president choosing a sales director from two talented protégés. After they present their cases, he realizes that neither of them is impressive enough to qualify. Instead of giving up, the leader sets out to teach his candidates what they need to know via The Authenticity Code™ Program. Like the candidates in the book, you, the reader, will learn to look within yourself and decide who you truly are and what you really want from life and work—and how to go about getting it. Now Dr. Sharon encourages you to enjoy the parable, apply the tools, develop your own authentic brand statement, and achieve the success you desire.