The Advertising Business
Download or Read eBook The Advertising Business PDF written by John Philip Jones and published by SAGE. This book was released on 1999-02-10 with total page 564 pages. Available in PDF, EPUB and Kindle.
| Author | : John Philip Jones |
| Publisher | : SAGE |
| Total Pages | : 564 |
| Release | : 1999-02-10 |
| ISBN-10 | : 0761912398 |
| ISBN-13 | : 9780761912392 |
| Rating | : 4/5 (98 Downloads) |
Book Synopsis The Advertising Business by : John Philip Jones
Book excerpt: This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.
