The Absolutely Critical Non-essentials

Book excerpt: "Systemise the 'Little Things' in your business and deliver an incredible experience about which customers will rave! How Dr Paddi Lund focused on the 'Critical Non-Essentials' in his business and created one of the most talked about professional service business in the world. Paddi's Frustrating Problem - Lack of faith in his professional expertise inhibited buying decisions. Paddi's Creative Solution - A system for improving customer's perception of quality. Imagine your customers never questioning your quality or being a fly on the wall over hearing your customers describe your business in glowing terms to their friends! This system will change your perception of "customer experience" and you can read the complete story of the CNe's in The Absolutely Critical Non-Essentials. " - product description.