The 7 Pillars of Digital Marketing

Book excerpt: The 7 Pillars of Digital Marketing(tm) is a comprehensive system - a framework and a new paradigm for how to approach marketing. It gives us new eyes to guide learning, strategy, budgeting, execution and analysis of the entire universe of digital marketing ideas, tactics and techniques. 7 Pillars illuminates the constantly evolving Internet ecosystem, and provides a practical methodology for understanding the full spectrum of online marketing opportunities.Readers will learn the fundamentals of this educational and organizational system, with particular focus on the 7 Pillars - (1) Content, (2) UX Design, (3) Organic Search, (4) Online Advertising, (5) CRM, (6) Social Media and (7) Mobile - and how to effectively integrate them throughout companies, brands and campaigns. They will also learn how to assess what their Marketing Personality Type (MPT) is, and what kinds of marketing tasks and roles generally fit well with different types.7 Pillars is a practical and scientific approach to marketing - not some vague, jargon-laden theory. It has been forged in the fire of nearly 20 years of marketing trials and activity, on behalf of startups and Fortune 500 companies - it makes marketing accountable! The results - mistakes and successes alike - are brought forth into this all-encompassing, learnable methodology.