Television and Health Responsibility in an Age of Individualism

Book excerpt: American society centers on individualism, celebrating personal choice even at the expense of collective progress. As part of this emphasis on agency, Americans value freedom for health decisions, and individual health professionals and consumers are held responsible for the nation’s health, often at the expense of improving the overall healthcare system. Such individualistic discourse, disseminated and reinforced through American media, has created resistance and hostility toward health policy initiatives such as the Affordable Care Act and other legislation aimed to improve American healthcare. Television and Health Responsibility in an Age of Individualism examines the relationship between entertainment and health responsibility in the United States. Through the analysis of contemporary television medical dramas, Foss explores how these media texts help shape and perpetuate ideologies that have and continue to encourage resistance to healthcare reform that shifts responsibility away from individuals to government and other institutions.