SUMMARY - Unleashing The Ideavirus By Seth Godin

Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover that to develop a product or an idea, traditional advertising is ineffective: nothing beats increased word-of-mouth, an idea that spreads like a virus, in other words, viral marketing. You will also discover that : to make money you often have to start losing money first, in order to attract loyal customers; confidentiality is rarely profitable: sharing your secrets of success makes you popular; traditional marketing, or "marketing interruption", is doomed, and will be replaced in the coming years by "permission marketing". Seth Godin is the former vice-president of direct marketing at Yahoo! He explains in his book, "The Secrets of Viral Marketing", the various points to be developed to implement this new type of marketing, which he himself experienced during his years with the multinational company. *Buy now the summary of this book for the modest price of a cup of coffee!