SUMMARY - Content Inc: How Entrepreneurs Use Content To Build Massive Audiences And Create Radically Successful Businesses By Joe Pulizzi

Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. In this summary, you will discover how Joe Pulizzi, the father of "Content Marketing" in the United States, created his company by developing his audience, before defining products and services to match it, in order to establish himself on a long-term basis. You will also discover how : attract prospects and customers by creating high value-added information ; your audience, once it has become loyal, will stand by your side; create your business around content, make it actionable and monetizable. Content Inc. gives you all the tools you need to create and deliver content, and how to make the most of it by changing the paradigm of your business, whether it's in the process of being created or already well established. This book is divided into six key steps in content creation and delivery that teach you how to build audience loyalty and increase the growth of your startup or business. *Buy now the summary of this book for the modest price of a cup of coffee!