The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities,

This contributed volume provides new approaches, fresh ideas, valuable insights, and latest research in leadership—from strategic business (model) innovation

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods an

This book presents unique insights and advice on defining and managing the innovation transformation journey. Using novel ideas, examples and best practices, it

How smart companies are opening up strategic initiatives to involve front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Wh