Strategies and Tools for Corporate Blogging

Download or Read eBook Strategies and Tools for Corporate Blogging PDF written by John Cass and published by Routledge. This book was released on 2007-06-07 with total page 241 pages. Available in PDF, EPUB and Kindle.

Author	: John Cass
Publisher	: Routledge
Total Pages	: 241
Release	: 2007-06-07
ISBN-10	: 9781136361968
ISBN-13	: 1136361960
Rating	: 4/5 (68 Downloads)

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Book Synopsis Strategies and Tools for Corporate Blogging by : John Cass

Book excerpt: * Provides tools for companies to interact with customers through blogging communities * Shows how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies * Describes how to optimize blog articles for blog search engines and provides content strategies * Provides companies the planning tools to evaluate its blogging community and company resources for effective blogging

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If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect wit