Strategic Thinking for the Next Economy

Book excerpt: From the acclaimed MIT Sloan Management Review comes a compendium of cutting-edge thinking about corporate strategy. Focusing on strategic imperatives of the new economy, leading thinkers in the field present their views in four general areas: strategy and value creation; flexibility in a volatile world; strategy making in uncertain times; and strategies for growth in fast-paced markets. Strategic Thinking for the New Economy shows that designing a successful strategy is a never-ending quest-and that effective strategic thinking is a process of continuously asking questions and thinking through issues in a creative way. The book's expert contributions include: * Sumantra Ghoshal, Christopher A. Bartlett, and Peter Moran on managers creating values * Henry Mintzberg and Joseph Lampel on the history of the strategy process * Arnoldo C. Hax and Dean L. Wilde II on adaptive management * Kathleen M. Eisenhardt on strategic decision making * Richard T. Pascale on treating organizations as complex adaptive systems * Eric D. Beinhocker on lessons learned from complexity theory and evolution * Peter J. Williamson on creating a portfolio of options for the future * Gary Hamel on strategy innovation and the quest for value * W. Chan Kim and Renee Mauborgne on expanding markets * Constantinos C. Markides on dynamic strategy * C. K. Prahalad and Jan P. Oosterveld on transforming internal governance * Georg von Krogh and Michael A. Cusumano on managing for fast growth The Editors Michael A. Cusumano is the Sloan Management Review Distinguished Professor at MIT's Sloan School of Management and a noted competitive strategy specialist. Constantinos C. Markides is professor of strategic and international management and chairman of the strategy department at the London Business School.