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Language: en
Pages: 428
Pages: 428
Type: BOOK - Published: 2006-11-06 - Publisher: Routledge
Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techn
Language: en
Pages: 612
Pages: 612
Type: BOOK - Published: 1997-05 - Publisher: McGraw Hill Professional
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey
Language: en
Pages: 174
Pages: 174
Type: BOOK - Published: 2009 - Publisher: Xlibris Corporation
The communications world is undergoing a seismic shift. The Web is colliding with the old way of doing things, shaking and rolling the marketing landscape as we
Language: en
Pages: 927
Pages: 927
Type: BOOK - Published: 2017-11-30 - Publisher: SAGE Publications
Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the bet
Language: en
Pages: 200
Pages: 200
Type: BOOK - Published: 2010-06-03 - Publisher: Kogan Page Publishers
Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good plan