Strategic Planning for Design Firms
| Author | : Raymond Kogan |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 222 |
| Release | : 2018-06-15 |
| ISBN-10 | : 1985345218 |
| ISBN-13 | : 9781985345218 |
| Rating | : 4/5 (18 Downloads) |
Book excerpt: A comprehensive guide to strategic planning for design professionals dedicated to the built environment architects, engineers, environmental consultants, landscape architects, interior designers, and planners. Using real-life examples in a clear, accessible format, Strategic Planning for Design Firms will help leaders and owners understand the concepts of strategic planning and how to use them to complete a strategic planning process in their own firms. The guide is organized into three distinct sections: 1. The Strategic Planning Process: Why does my firm need a strategic plan? 2. How can I ensure its success? The Six Elements of a Strategic Plan: How to prepare a sound strategic 3. The Major Issues of Strategic Planning: What issues are likely to arise in the strategic planning process?
