Strategic Marketing For Health Care Organizations
Download or Read eBook Strategic Marketing For Health Care Organizations PDF written by Philip Kotler and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 530 pages. Available in PDF, EPUB and Kindle.
| Author | : Philip Kotler |
| Publisher | : John Wiley & Sons |
| Total Pages | : 530 |
| Release | : 2011-01-19 |
| ISBN-10 | : 9781118047170 |
| ISBN-13 | : 1118047176 |
| Rating | : 4/5 (70 Downloads) |
Book Synopsis Strategic Marketing For Health Care Organizations by : Philip Kotler
Book excerpt: This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
