Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unc

Numerous clothing industries face highly dynamic environments, and growth in this environment depends upon both external and internal factors. External factors

Read original first-person stories of problems, opportunities and outcomes with a multiple-choice exercise following each story, as well as a critical review by

This volume presents twenty updated and new theories of travelers’ decisions and behaviors. The volume describes the advances in theory construction and pract

Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on