Startup Mind Rebooted

Book excerpt: STARTUP MIND REBOOTED brings a whole new mindset into your world. Understanding how our ego, thoughts, feelings and awareness of the world and people around us can be the difference between a successful outcome or another unfulfilled dream. This book takes you on a journey through the mind of how our success is created through vision, leadership, innovation and sales. Identifying how you and the people around you consciously and, more importantly, subconsciously think can be a game changer in creating mutual value, meaningfulness and fulfillment. Most people go through life barely conscious of the validity of their thoughts. They allow their ego to create stories that inhibit them from creating a meaningful life. They believe the stories in their head as if they were real. They get to the end of their life and begin to realize the mistakes they have made by playing it safe. The mind concocts stories to keep you safe and not expose you to criticism for fear of bringing shame on the ego. This can inhibit you from starting your own business, running your first marathon or exposing yourself to opportunity. By waking up to these false narratives, you can begin to focus, discipline yourself and create success without the fear of judgment from others. As this conscious awareness begins to awaken in you, interactions with people in business and everyday life become clearer. You get to understand why you and others make decisions. You realize that these decisions are driven primarily out of fear or desire and are crafted by the ego. This means that a lot of the decisions we make are created from our beliefs and false evidence of what is to be. This knowledge allows you to influence those around you when negotiating to create positive outcomes and mutual value. All or some of the material in this book are what aligns successful results in people's lives. It is a continuous journey of course correction and ongoing improvement. It brings greater clarity when executing your vision, leading a team or having the Midas touch in a sales meeting.