Speaking, Writing and Presenting In SOCKOS

Book excerpt: Speaking is the #1 fear among North American adults. Twenty percent of all business communication is designed to clear up the confusion that the last piece of business communication created. Allan is passionate about solving these serious business problems with clear, short, effective communication. As a consultant to international diplomats in world capitals, Allan learned the value of five minute meetings, one sentence directions and one page briefing notes. In his work with the military, he learned how clear communication protects lives and unclear messages can result in death. With chapters on witness preparation, sales, negotiation, media, public speaking and internal presentations, this is a comprehensive guide for anyone who must direct others or ask for help in writing or verbally—and that's everybody.