Social Representations

Book excerpt: Serge Moscovici first introduced the concept of social representations into contemporary social psychology nearly forty years ago. Since then the theory has become one of the predominant approaches in social psychology, not only in Europe, but increasingly in the United States as well. While Moscovici's work has spread broadly across the discipline, notably through his contributions to the study of minority influences and the psychology of crowds, the study of social representations has continued to provide the central focus for one of the most distinctive and original voices in social psychology today.