Social Media and Mobile Marketing Strategy
Download or Read eBook Social Media and Mobile Marketing Strategy PDF written by Randi Priluck and published by Oxford University Press, USA. This book was released on 2016-08 with total page 0 pages. Available in PDF, EPUB and Kindle.
Author | : Randi Priluck |
Publisher | : Oxford University Press, USA |
Total Pages | : 0 |
Release | : 2016-08 |
ISBN-10 | : 0190215070 |
ISBN-13 | : 9780190215071 |
Rating | : 4/5 (70 Downloads) |
Book Synopsis Social Media and Mobile Marketing Strategy by : Randi Priluck
Book excerpt: Social Media and Mobile Marketing Strategy is the first digital media marketing textbook to combine social media and mobile technology with digital marketing strategy planning. It provides a framework that guides students in setting objectives, segmenting and researching potential markets, examining consumer behavior in the digital market space, and using measurement plans to evaluate success and failure. Working from a strong foundation in marketing theory, this text presents a clear set of processes for executing social media and mobile strategies in order to build brand value.