Social Marketing for Public Health
Download or Read eBook Social Marketing for Public Health PDF written by Hong Cheng and published by Jones & Bartlett Learning. This book was released on 2011 with total page 451 pages. Available in PDF, EPUB and Kindle.
Author | : Hong Cheng |
Publisher | : Jones & Bartlett Learning |
Total Pages | : 451 |
Release | : 2011 |
ISBN-10 | : 9780763757977 |
ISBN-13 | : 0763757977 |
Rating | : 4/5 (77 Downloads) |
Book Synopsis Social Marketing for Public Health by : Hong Cheng
Book excerpt: Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev