Silver Springs

Book excerpt: "The key to Silver Springs's success was marketing, and park administrators knew well the power of publicity. This natural wonder was sold and marketed to tourists with tableaux of ordinary life taking place underwater. As the official photographer for nearly forty-five years, Bruce Mozert was a key player In promoting the park as a verdant wonderland where impossible things might happen underwater: a model cooks at a stove, wooden spoon at her mouth to taste, while condensed milk rises from a hidden can (to look like smoke); another bathes in a tub, scrubbing her toes; yet another relaxes on a chaise lounge while a nearby air conditioner hums away. These images are delightfully playful and clever, even touching in their depiction of the tastes and mores of an era of American optimism."--BOOK JACKET.