Sidestep and Twist
Download or Read eBook Sidestep and Twist PDF written by James Gardner and published by Marshall Cavendish. This book was released on 2012 with total page 226 pages. Available in PDF, EPUB and Kindle.
| Author | : James Gardner |
| Publisher | : Marshall Cavendish |
| Total Pages | : 226 |
| Release | : 2012 |
| ISBN-10 | : 9789814382663 |
| ISBN-13 | : 9814382663 |
| Rating | : 4/5 (63 Downloads) |
Book Synopsis Sidestep and Twist by : James Gardner
Book excerpt: Annotation Why are some product releases huge hits? James Gardner argues it is down to companies adopting the Sidestep & Twist strategy. The sidestep is taking an existing product or service & moving it into an adjacent market. When companies add the twist of a limited set of market-specific adjustments the chances of getting a hit are magnified.
