Sexing the Look in Popular Visual Culture

Book excerpt: With dramatic advances in media technology, the practice of sexing or erotically enhancing images has become an increasingly widespread phenomenon. The eroticized “look,” as both noun and verb, the thing or image that draws our look, and the look that we bestow on images that elicit our visual, physiological, and emotional attention, is the focus of the essays in this volume. Every day, whether we are out in the world or in the workplace or in the privacy of our homes, we enter visual fields that heighten and distort reality, distortions that often emphasize sexuality and erotic promise. The contributors for this collection look at the sexualization of visual culture from a range of disciplinary perspectives, including literature, film studies, history, philosophy, art history, and media studies, with gender and sexuality studies providing the encompassing critical framework that binds these essays into a coherent analytical project. The essays in this collection offer new theoretical conceptions of perception and representation, as well as rigorous reconsiderations of the polarized feminist debates over pornographic images. Essays on literature and film range from an interrogation of Baudrillard’s theory of seduction that posits femininity as a strategy of illusion and subversion to Bridget Jones’s challenge to the prevailing disciplinary regime that prescribes rigid standards for feminine beauty to a reevaluation of the subversive potential of sexy female robots. Other contributors consider the history of nudist images in US periodicals, the proliferation of eroticized images of girls in new digital technologies, gentlemanly masculinity in men’s fashion in late Victorian England, and a rape prevention campaign’s unintentional reinforcement of persistent heterosexist misconceptions about rape.