Selling Home Furnishings: A Training Program

Book excerpt: "Selling Home Furnishings" by Roscoe R. Rau is a bulletin about training programs referring to furniture selling. The book has been prepared for use by those who seek self-improvement as members of a group engaged in the study of home furnishings and how to sell them agreeably, intelligently, and competitively. This bulletin presents at once an opportunity and challenge to those who sell home furnishings: Opportunity to those who see furniture as a symbol of achievement and distinction. These hear the call to bring beauty out of drab surroundings and to shape the visible garments of life, and even life itself, making it finer, richer, and a thing of greater worth. Challenge to those who in selling home furnishings must be conscious of the wide extension of education in the home furnishing art, the rapid improvement in the general taste and specific knowledge of the customer, the tendency to shop in the large centers, the increasing number of small decorators, and the trend to furnished rooms and apartments. Some important titles include: Specialized Selling Of Home Furnishings As A Career Modern Methods Are Designed To Meet Changing Conditions Increasing Sales And Earnings Increase The Daily Average Number Of Customers