Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, house

Chinese Language Version - Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clot

A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key compone

Market Research just got easier Every day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy product