Saving the Company

Book excerpt: "Maximize the "change forces" that inform company and industry strategy. Readers should take heart; leaders can significantly improve organizational health and success." — Publisher's Weekly Create a culture within your organization that can weather any storm. In the age of radical change, entire industries, not just companies, are failing to anticipate and adjust to rapidly changing competitive conditions. Companies with a track record of sustained success have learned that adapting to—and creating—change are the most effective tools for ensuring the long term success of a business enterprise. That ability is built on the platform of a high performing, ethical, business organization—culture. Few terms in the American business lexicon are more ignored and misunderstood than corporate culture. The inability to build and maintain high performing organizations and leadership teams has ruined the careers of many senior business leaders, forced countless lost jobs and careers, as well as the loss of market share and shareholder value. Unlike any other book, Saving the Company demonstrates how a business enterprise's culture can become its strongest resource. Learn how to better understand business culture as the critical tool for managing and creating change in an increasingly unpredictable world.