Sales and Post-Sales Scripts for Digital Marketing Agencies

Book excerpt: Sales and Post-Sales Scripts for Digital Marketing Agencies by Vijay Martis Are you a digital marketing agency owner or sales rep looking to close more deals and keep clients happy? This practical guide provides proven scripts and frameworks to help you excel at every stage of the sales and client management process. You'll learn how to craft compelling cold emails and LinkedIn messages that get responses. Master the art of discovery calls to uncover client needs and position your services as the solution. Gain confidence in presenting proposals and handling objections smoothly. But the journey doesn't end at closing the deal. This book also equips you with scripts for onboarding new clients, delivering results presentations, upselling additional services, and navigating tricky conversations around performance or budget increases. Written in a friendly, conversational tone and packed with real-world examples, each chapter provides plug-and-play scripts you can start using immediately. You'll also find tips on how to customize the language for your agency's unique voice and offerings. Whether you're new to agency sales or a seasoned pro looking to level up your skills, this guide will help you communicate more effectively with prospects and clients. By the end, you'll have a complete toolkit of scripts to help you win more business, retain clients longer, and grow your digital marketing agency. Stop winging it on important calls and emails. Grab this book to gain the exact words and frameworks you need to sell with confidence and keep clients thrilled.