Today, a company's capability to conceive and design quality prototypes and bring a variety of superior products to market quicker than its competitors is incre

Covers pre-project planning, choosing projects that match the strategic objectives of the company, and determining project sequence, measurement, and incentives

This text presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is incr

Writing for general managers, the authors go beyond manufacturing structural decisions to actually changing the infrastructure of a manufacturing company--the l