This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings t

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways th

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the