Handbook of Research on Integrating Social Media into Strategic Marketing
Download or Read eBook Handbook of Research on Integrating Social Media into Strategic Marketing PDF written by Hajli, Nick and published by IGI Global. This book was released on 2015-04-30 with total page 462 pages. Available in PDF, EPUB and Kindle.
| Author | : Hajli, Nick |
| Publisher | : IGI Global |
| Total Pages | : 462 |
| Release | : 2015-04-30 |
| ISBN-10 | : 9781466683549 |
| ISBN-13 | : 1466683546 |
| Rating | : 4/5 (49 Downloads) |
Book Synopsis Handbook of Research on Integrating Social Media into Strategic Marketing by : Hajli, Nick
Book excerpt: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.
