Relationship Marketing in Professional Services
Download or Read eBook Relationship Marketing in Professional Services PDF written by Aino Halinen and published by Psychology Press. This book was released on 1997 with total page 400 pages. Available in PDF, EPUB and Kindle.
| Author | : Aino Halinen |
| Publisher | : Psychology Press |
| Total Pages | : 400 |
| Release | : 1997 |
| ISBN-10 | : 0415146070 |
| ISBN-13 | : 9780415146074 |
| Rating | : 4/5 (70 Downloads) |
Book Synopsis Relationship Marketing in Professional Services by : Aino Halinen
Book excerpt: This is a fascinating analysis of one of the most challenging marketing concepts of the decade--relationship marketing. In a five-year "fly on the wall" case study, Aino Halinen explores the relationship between a Helsinki advertising agency and its international client. Written with clarity and insight, this book yields a rich topical harvest for advertising and other professional service sectors and will be an excellent source book for business school academics and advanced marketing students interested in processual research.
