Relationship Marketing and Customer Relationship Management
Download or Read eBook Relationship Marketing and Customer Relationship Management PDF written by Annekie Brink and published by Juta and Company Ltd. This book was released on 2008 with total page 228 pages. Available in PDF, EPUB and Kindle.
Author | : Annekie Brink |
Publisher | : Juta and Company Ltd |
Total Pages | : 228 |
Release | : 2008 |
ISBN-10 | : 0702177393 |
ISBN-13 | : 9780702177392 |
Rating | : 4/5 (93 Downloads) |
Book Synopsis Relationship Marketing and Customer Relationship Management by : Annekie Brink
Book excerpt: Presenting a dramatic shift in the way marketing is viewed and how its value is determined, this diverse resource focuses on the retention of customers through excellent customer service. Attending to the “4 Ps” of marketing, the guidebook addresses the ways in which a marketer can make decisions with the customer’s perspective as the priority. With strategies both for one-to-one marketing and for mass customization, this critical handbook offers information for today’s ever-adapting business environment.