Raising Hell, Living Well

Book excerpt: Part cultural criticism, part rueful confessional, a reformed brand strategist brings to light the impact of influence on us and our society and offers an escape in this ironically persuasive case for not being so easily influenced anymore. “Jessica Elefante practices what she preaches by rising above complaints to confront modern, twisted problems right in the face.”—Jaron Lanier, bestselling author of Ten Arguments for Deleting Your Social Media Accounts Right Now We live in a world that is under the influence. Our lives are being choreographed by forces that want something from us. Everything from ingrained family values to mind-altering algorithms create our foundations, warp how we see the world, manipulate our decisions, and dictate our beliefs. Yet rarely do we question these everyday influences of our modern times even as we go further down the path of unwell, unhappy, and unhinged. A high-spirited exploration through the troublesome influences of our world, Raising Hell, Living Well, Jessica Elefante’s eye-opening debut, follows one bullshit artist’s journey, from small-time salesperson to award-winning corporate strategist to founder of the digital wellbeing movement Folk Rebellion, in coming to terms with how she was wielding influence—and the forces she was under herself. With whip-smart writing and wry humor, Elefante’s collection of essays is a head-trip through her misadventures. From explaining productivity as a symptom of the influence of capitalism to how the wellness industry makes us feel more unwell or our unquestioning participation in oversharing, optimization, and instant gratification, she invites us to reexamine our world, our pasts, and ourselves through the lens of influence. Now a reformed brand strategist, Elefante lays bare her own culpability, sharing what she learned—and what she got wrong. She offers a new take on intentional living and provides a simple practice to deconstruct how the powers-that-be are attempting to modify our behaviors. Before you know it, you’ll be questioning everything from how you take your coffee to how our social institutions are structured. And you’ll learn how to live free from the influences around us—including Elefante herself. The much-needed subversive voice to demystify these times, Elefante will make you angry, make you laugh, and make you think about how you’re really living. Unpretentious, sharply observed, and devil-hearted, Raising Hell, Living Well holds out a hand to help you climb out from under the influence.