Publish Your First Magazine (Second Edition): A Practical Guide for Wannabe Publishers

Book excerpt: Have an idea for a magazine but don't know where to start? Find out everything I learned about the magazine publishing business that enabled me to go from idea to newsstand on my first attempt. This quick, easy guide is packed with useful information on how to "Publish Your First Magazine." I'll not only show you my process but also provide you with the documentation I created and used along the way. Now you can learn in a weekend what took me two years to research-it's exactly what's needed for anyone who's contemplating producing a print magazine in today's highly volatile and competitive marketplace. In this new and expanded edition you will learn: * Magazine business fundamentals * The necessary start-up costs * How to manage the editorial process * How to brand and design your publication * The different ways a magazine can be monetized * How to set your ad rates and sell ads * Great sources for content and photography * How to effectively use social media to connect with your audience And much, much more