Public Relations Campaign Strategies
Download or Read eBook Public Relations Campaign Strategies PDF written by Robert Kendall and published by Addison-Wesley Longman. This book was released on 1996 with total page 584 pages. Available in PDF, EPUB and Kindle.
| Author | : Robert Kendall |
| Publisher | : Addison-Wesley Longman |
| Total Pages | : 584 |
| Release | : 1996 |
| ISBN-10 | : PSU:000033019413 |
| ISBN-13 | : |
| Rating | : 4/5 (13 Downloads) |
Book Synopsis Public Relations Campaign Strategies by : Robert Kendall
Book excerpt: Kendall's how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. Public Relations Campaign Strategies, 2nd Edition emphasizes the application of building socially responsible relationships through public relations. The book is intended for professionals or intermediate to advanced students of public relations.
