As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practit

A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders

In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Le

This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public

Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. With contributors from