Practice on Purpose

Book excerpt: This second edition of Practice on Purpose reinforces key concepts theauthors presented to financial authors in the first edition in 2014 andpresents valuable new advice. The three authors are the top-rankingleaders at North Star Resource Group, the largest independently ownedfinancial services firm in the country.Financial advice is the only area of our profession with increasing valueand compensation. Advisors who do not make financial advice thecornerstone of their practices are likely to be left behind. Advisors whomanage their practices "on purpose" embrace the advice-based model.With specific tips on practice mechanics to practice economics, thisbook guides you in transitioning your practice to an advice-based model.Making that change will require a mindset shift, but once you do so, youcan accomplish the following:? Deliver your highest level of service to your most engaged clients.? Build a team of specialists to become the "Mayo Clinic" of financialadvice.? Understand your worth and charge appropriately for the value youbring to clients.? Use a three-tiered menu of service to clarify your relationships withclients.? Understand why handing out business cards is not an ideal strategy.? And much more!