Pioneers of Spanish Graphic Design

Book excerpt: Spain: a country that calls so many famed artists ? Picasso, Dali, Goya, Miro, to name only four ? its own. Yet, the reputation of its graphic designers has never been fully recognized by the international design community, until now. Pioneers of Spanish Graphic Design establishes, once and for all, the legacy of 15 ground-breaking Spanish graphic designers working between 1939-1975. While that historical era was one of economic and political isolation in Spain these designers elevated the daily grind of commercial graphic design work to the level of true inspiration, altering the visual culture of post-war Spain.