Pink Slime Ate My Job
Author | : Bruce Malcolm Smith |
Publisher | : |
Total Pages | : 526 |
Release | : 2012-12-11 |
ISBN-10 | : 0985819901 |
ISBN-13 | : 9780985819903 |
Rating | : 4/5 (01 Downloads) |
Book excerpt: Non-fiction account of the "pink slime" ground beef saga that captivated the nation's attention during March Meat Madness Month 2012. When the "pink slime" report from ABC News aired in March 2012, retail food suppliers were faced with a risky decision. Pink slime is the common name for lean finely textured beef (LFTB), a food additive to ground beef that is controversial because it is exposed to ammonia to kill bacteria. Consumers responded negatively to the report, and retailers needed to decide whether to announce the removal of LFTB from their products, do nothing or offer their customers a choice. Bruce Malcolm Smith was a company insider who lost his job due to the company's sudden closure of all but one production facility resulting in 1,000 jobs lost. The book examines the viral effect of the internet social media along with celebrity and traditional media influences that created public consumer hysteria and panic over a lean beef product that had been sold and consumed for decades by the Americans without cause or concern.