Personality Selling

Book excerpt: With "Personality Selling" you get inside the head of others and recognize the seemingly random and often mysterious aspects of the many personalities we meet every day. By being the first book to combine the most powerful psychological models in use today -- Neuro-Linguistic Programming (NLP) -- Ericksonian Hypnosis, and the -- Enneagram Personality Typing System with traditional selling techniques, it shows you how to apply the golden rule of selling: Sell unto others the way they want to be sold to. "Personality Selling" describes: -- NLP personality traits -- The nine personality types of human nature -- How the mind makes associations -- The structure of rapport -- The power of language -- The impact of physiology It also examines the basics of selling using a powerful psychological approach to gathering information, tailoring presentations, handling objections, and recognizing the various ways people make decisions. And, it includes a comprehensive section on the psychology and tactics of negotiation. Through extensive use of experiential language and examples, readers can experience the impact that different approaches have on others in order to fine tune their own approaches.