Organize Or Die

Book excerpt: "This book proposes an innovative labor-management approach for union leaders, agents and organizers utilizing cooperation and mutual interest. With frank and compelling style, it emphasizes using top-down organizing, marketing and business development strategies up to, and including, closing the sale on non-union employers to re-energize organizing efforts. In today's market where harsh economic and political realities are determined by price, performance and results, this nontraditional book challenges organized labor to recapture lost market share and bring meaningful percentages back to the unionized sector."