The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies

Continuous improvements in digitized practices have created opportunities for businesses to develop more streamlined processes. This not only leads to higher su

Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to