Old School eZine List Building Basics

Book excerpt: The Internet offers tons of possibilities for everyone. It is a haven for making money, building successfully businesses, and reaching a target audience effectively and efficiently. One of the best ways to do this is STILL through eZine publishing. But what's even more important is having your own mailing list. This is something that you have to work at and grow over time. But once you build a list of loyal subscribers who are interested in hearing from you on a regular basis you will open up profit centers and avenues for creating revenue that you never knew existed. This guide is specifically written to help you to build and manage your mailing list. It will give you ideas regarding: - Squeeze page design and other tips - Maintaining a responsive list of subscribers - Paid advertising versus free advertising - Avoiding unsubscribe requests - Which list building shortcuts to avoid - And more... What is very remarkable about this kind of online marketing is that hands down it is by far the easiest and most convenient to use, considering the efficiency it provides. With a little bit of effort and practically no money, you create the ability to reach thousands of people who then become thousands of 'potential customers.' This system has been proven to work, part of the proof is the fact that it is widely used as a marketing strategy, with emphasis on new websites and businesses online. This new eZine could be one of the best marketing strategies you will ever try.