Offline Marketing Madness

Book excerpt: Harness the Power of Offline Marketing for Business Success! With the rapid expansion of the Internet and the growth in both sales and services over the Web, it would be quite foolish not to create a Web presence and expand your brand on the information superhighway so that it is marketed to all those potential customers. Yet, traditional offline marketing should never be neglected to the point where it becomes a lost art. Because there are numerous offline marketing opportunities that can work wonders for your business at little or no cost with only a minimal amount of effort. A smart business person takes advantage of all that offline marketing has to offer. As more and more businesses direct their marketing efforts into Internet channels, they often neglect more traditional and proven marketing venues. With more of your competition's marketing focus directed online, this allows you to benefit from their mistake and sweep up some of their market share. Of course, you don't want to ignore the Internet, but you do want to work with traditional offline marketing as well. With a two-prong marketing approach, both offline and online, you will far outpace those in the same business as you, successfully securing new clientele and increasing overall profitability. What You Will be Taught in Offline Marketing Madness: 101 effective ways to promote your business Traditional offline marketing strategy Creative offline marketing tips and ideas Free advertising and exposure through publicity Networking and mutual partnering with other businesses Profiting off of existing and former customers