New Horizons In Business World

Book excerpt: New Horizons In Business World The present book focuses on the fascinating but intrigu-ing world of the business environment. This edited volume is a collection of various research and conceptual papers titled "NEW HORIZONS IN BUSINESS WORLD". The present edited book contains chapters on various topics related to Green Marketing, Contemporary Issues In Indian Business Environment, The Role Of Government Policies In Art And Crafts Business, Role of Women In Entrepreneurship & Business Management, E-Tailing — A New Dimension For Retailing In India, A Study On Consumer Satisfaction Using GAP Analysis With Reference to MARUTI And HYUNDAI, Indian Banking Industry-Emerging Trends, Challenges & Opportunities, Entrepreneurship Education In India — Scope, Challenges And Role Of B-(Continued) Schools In Promoting Entrepreneurship Education and various other topics related to the current business world. We hope this edited volume supplements the already available vast literature on this subject and helps in enhancing the understanding and provides insight into the new horizons of the business world. We would like to offer special thanks to all the contributors for their valuable contribution and trust in this present book. Their articulations bring in a new light on this issue. We offer gratitude to the publisher for sincere efforts in printing this book in a superb manner. Dr. Jagdeep Singh Ms. Usha Rani Chahal Ms. Sujata Sasan