Negotiating with Giants

Book excerpt: How do you negotiate with Wal-Mart? With America's President over going to war? An improved education for your kids? A cleaner environment? An ethical issue with an intimidating boss? An unequal personal relationship? A Super Bowl victory for a team of losers? A capital infusion for a start-up venture? Better healthcare for your family? The return of stolen treasure, lost rights or a canceled credit card? Your survival if you're taken hostage by an armed killer? In this pioneering book, negotiation expert Peter Johnston surprises us with answers to these far-flung questions, laying out unique strategies and concrete steps we can all use to handle the growing number of giants in our personal and professional lives. As readers, we travel across time - through riveting, real-life stories - uncovering the secrets of successful smaller players so we, too, can get what we want against the odds.