Multicultural Skin Treatments Revised Edition

Book excerpt: After spending years in the skincare industry and training others on the proper ways to introduce people of color to effective skincare treatments, JoElle Lee, L.E. noticed a very crucial element...many skincare professionals were stumped on how to properly treat multicultural skin. Research shows that 80% of the world's population is people of color and the demand for cosmetic procedures for this segment is expected to soar in the next decade. You want to have the knowledge and skills to provide the most effective, results-oriented treatments and protocols to this ever-growing population. If you ignore these trends or this phenomenon, you are going to be out of touch with the future of your esthetics or skincare business. You must prepare for these prospects and learn to recognize what is appropriate and inappropriate concerning skincare treatments, ingredients, and products for skin of color. Going beyond the basic fundamentals, Multicultural Skin Treatments: Learn How to Effectively Treat Skin of Color by Combining Chemical Peels and Laser Treatments, cracks the code on how to master proficient practices using two highly effective modalities, peels and lasers. The protocols in this book will take the guesswork out of designing treatments that give your multicultural clients the results they desire, without the downtime. The information in this book will leave you, as a skincare professional, feeling more confident treating people of color, and provides the tools and strategies needed to achieve healthy, radiant skin one treatment at a time, all while increasing your bottom line.