Moving into Mass Customization
Author | : Claus Rautenstrauch |
Publisher | : Springer Science & Business Media |
Total Pages | : 268 |
Release | : 2002-07-09 |
ISBN-10 | : 3540436111 |
ISBN-13 | : 9783540436119 |
Rating | : 4/5 (11 Downloads) |
Book excerpt: Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.